Launch setup

Setup checklist

The public site contains no fake live affiliate, analytics, form or checkout IDs. Netlify Forms are wired as the no-backend default for newsletter, correction and advertiser inquiries.

Placeholders

PlaceholderWhat it isWhere it appearsLaunch priorityHow to replace
BOOKING_AFFILIATE_IDBooking.com accommodation affiliate IDevent pages, region pages, monetization pageCan waitSet as a build environment variable, regenerate the site, then validate.
STAY22_AFFILIATE_IDStay22 map/widget affiliate IDevent pages, region pages, monetization pageCan waitSet as a build environment variable, regenerate the site, then validate.
VIATOR_PARTNER_IDViator food tour affiliate partner IDevent pages, region pages, monetization pageCan waitSet as a build environment variable, regenerate the site, then validate.
GETYOURGUIDE_PARTNER_IDGetYourGuide food tour affiliate partner IDevent pages, region pages, monetization pageCan waitSet as a build environment variable, regenerate the site, then validate.
BEEHIIV_FORM_URLBeehiiv or ConvertKit newsletter form URLoptional replacement for Netlify newsletter formOptional if Netlify Forms is usedUse only if replacing the built-in Netlify form with an external provider.
STRIPE_GUIDEBOOK_CHECKOUT_URLStripe or Lemon Squeezy guide checkout URLguidebook and product pages after product file is readyCan waitAdd only after the paid product file and fulfillment flow are ready.
STRIPE_ADVISOR_PACK_CHECKOUT_URLTravel advisor pack checkout URLadvisor pack and travel-advisor pages after product file is readyCan waitAdd only after the paid product file and fulfillment flow are ready.
TALLY_SUBMIT_FORM_URLTally or Formspree festival submission form URLoptional replacement for Netlify festival submission formOptional if Netlify Forms is usedUse only if replacing the built-in Netlify form with an external provider.
ADVERTISER_INQUIRY_FORM_URLAdvertiser inquiry form URLoptional replacement for Netlify advertiser inquiry formOptional if Netlify Forms is usedUse only if replacing the built-in Netlify form with an external provider.
PLAUSIBLE_DOMAINPlausible analytics domainHTML head analytics snippet when set as an environment variableNeeded before monetized launchSet as a build environment variable, regenerate the site, then validate.
GA4_MEASUREMENT_IDGA4 measurement IDHTML head analytics snippet when set as an environment variableNeeded before monetized launchSet as a build environment variable, regenerate the site, then validate.

Deployment checks

Run python3 scripts/generate_pages.py, python3 scripts/validate_data.py, python3 scripts/check_links.py, and preview with python3 -m http.server 8081.